Digital Innovation

Digital innovation is the application and adoption of digital technologies in a strategic manner to improve business operations, create novel products or services, enhance customer interactions, and meet evolving market demands.

It’s essentially a systemic overhaul that disrupts traditional methods and fosters competitive differentiation. Ideas such as digital transformation and digitisation are closely related to the concept of digital innovation.

Digital innovation is facilitated by advanced technologies, including artificial intelligence (AI), big data analytics, and cloud computing. It uses these technological resources to discover new opportunities and fuel growth for businesses or organizations, focusing on making the most of the tools and systems already in place.

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