The digital and creativeBeing creative or 'creativity' relates to or involves the use of the imagination or original ideas to create something. sector is extremely broad and encompasses a diverse range of activities; from telecoms to advertisingThe method by which products, processes, services and works of art, craft and design are promoted to potential customers, audiences, clients and users. Advertising depends strongly on disciplines such as graphics and illustration. and computer programming through to broadcasting.
The digital and creative sector is extremely broad and encompasses a diverse range of activities; from telecoms to advertising and computer programming through to broadcasting. However, the distinction between ‘digital’ and ‘creative’ is constantly evolving and becoming far less clear. Most creative activities now rely on or incorporate digital technologies.
In turn, creativityCreativity is a characteristic of someone or some process that forms something new and valuable. The created item may be intangible or a physical object. Scholarly interest in creativity is found in a number of disciplines, primarily psychology, business studies, and cognitive science. Creativity is a tendency to generate, make or recognise ideas, propositions and possibilities that bring into existence something new, innovative or different. Imaginative activity fashioned so as to produce outcomes that are both original and of value. Creativity is the ability to create items that inspire and inform others, often in aesthetically pleasing ways. Creativity is thinking outside of society's norm. It is being able to express oneself in different varieties of arts - painting, poetry, sculpture, style, fashion, etc. and designDesign shapes ideas to become practical solutions and propositions for customers and users. Design is all around us, everything man made has been designed. The majority of designers work in teams, following a design brief and a process towards realising a commercially driven product, building, system or service disciplines are also becoming increasingly important to digital projects.